Continued Tokyo International Markets

Japan Fashion

Paris may be the world capital of fashion. However, in Asia, Tokyolah this is a fashion leader. The streets of Harajuku and Shibuya to prove it.

Japan seems unaffected fashionistas fashions that Western fashion cities like Paris, Milan and New York determined. They were satisfied with the style of fashion that offered local designers. On the streets of Harajuku, denim unfinished beat and psychedelic stockings surpass Versace Gucci.

In fact, compared to a number of fashion labels such international caliber, the shops that stood on the outskirts of Tokyo street can not be compared. Call it the Fur Fur who never made his debut runway and fashion photo shoot for a magazine, or Galaxxxy, trendy boots outlets which have only one exit.

For a number of small shops, the international market is not an end. They were very happy with domestic customers who always come to the store to visit. In fact, if taken as a whole, only a few Japanese fashion designer and successfully penetrate the international market, such as Uniqlo, Evisu, Yukiko Hanai, Rei Kawakubo, Yohji Yamamoto, and Kenzo. While the rest prefer the flag in the domestic sphere.

Fashion observers review because in Japan, the fashion industry operates in one segment, namely the perpetrators of the Japanese fashion too focused on domestic demand and less concern for the international market.

"Japanese fashion industry as a walk in the box and all trends through it without realizing the perpetrators of the fashion industry," said Loic Bizel, French fashion consultant who works in Tokyo.

"They actually gave birth to new trends every season, but only that, the trend was not widely resonate like the Paris, Milan or New York. Japanese fashion trends were only used by the domestic market," said Bizel.

However, that does not mean that Japan escaped the attention of the international community. The evidence, major retailers like H & M or the top designers Armani assortment Japan as potential markets. Malah banyak Nasional international buyers actually buying, and a collection of designers Jepang, and then sold in bulk in the West label for the international market hosts more tempting. For companies, the Japanese share of the cake a little advantage. Data from the Ministry of Commerce of Japan said Japan's exports of apparel and clothing valued at USD416 million in 2009.

"International markets offer more benefits, but many players mode they not see that because this industry worked in the sample. The Japanese government is now trying to move them to a wider market reach, " said an analyst at Nomura Research Institute fashion , Atsushi Izu.

Izu said a government support is represented by the organization of Japan Fashion Week are now more inclined towards an international trade show than just fashion showcase.

So also with support for Japanese young designers. Further promote Japanese fashion, the Japanese government selected three talented young designers who will become ambassadors for the countries of export destination Japan. One of them Misako Aoki is a Japanese representative to France, Spain, Russia and Brazil.

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