Tuesday, March 8, 2011

Dolce & Gabbana Lines Merger

Design duo Domenico Dolce and Stefano Gabbana announced that it the secondary line, D & G Dolce & Gabbana fitted main line. Merger of the two lines was done, because look at the two designers D & G line is not much different from the Dolce & Gabbana, both in terms of design and price range.

"on a brand only, Dolce & Gabbana, who want to focus their primary line, " said a source close to the designer duo.
Outside of the decisions taken Dolce and Gabbana, many actors who do not understand fashion, and regrets the move.

"I do not understand the decision she has, because the line D & G is the largest source of revenue for them, " said a dealer told Vogue Italia.

The line D & G contributed € 400,000,000 per year and is a line of younger and became a favorite for many consumers. Meanwhile, another dealer said that the decision of Dolce and Gabbana took a positive thing that will help balance and strengthen the position of Dolce & Gabbana on the market.

"Two lines that are not much different style, can be cannibals together, " says senior analyst Mintel International Fashion Katrin Magnussen.

Line Dolce & Gabbana and D & G have in common in terms of design and price range-line D & G is too close to the Dolce & Gabbana, "she continued.

Dolce & Gabbana party itself says, the last D & G collection is a collection of spring and summer of 2012 that was shown some time ago at the Milan Fashion Week. As to the second line of the means of the merger, both Dolce and Gabbana declined comment.


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