Friday, April 2, 2010

Catwalk Exoticism of India

Demand collection of exotic ethnic Indian style nan how to continue increasing over the past five years, mainly through the Middle East and Asian markets. However, the main objective of the Indian way, namely, the western market, has not yet fully understood.
Targeting Western markets has finally become a new focus on the implementation of Wills India Fashion Week Lifestyle. President of the Fashion Design Council of India (FDIC), Sunil Sethi, said the failure mode to penetrate Western markets of India is the lack of promotion that led to Western consumers are not exposed to the maximum. In addition, principals are more focused on the Indian way to develop extended its home market than abroad.

"Most Indian designers to focus on markets in their own country, taking into account the Indian community is now much more aware than a decade ago," said Sethi.

Although India can not deny having great market potential that can be used perpetrators of domestic fashion, Sethi was another gap in the global market that could be explored further. "Until now, the market is showing great interest in the way of the Indians is the Middle East and Japan, although originally aimed at U.S. and European consumers," said Sethi.

Diamini is a designer who participated in the Wills Lifestyle India Fashion Week, Kavita Bhartia. "We received many orders from Japanese, Arabic and Middle Eastern countries.

However, European demand could still count on the fingers, "he said. Bhartia admitted to having regular customers in the Middle East and Ibiza." They are rather a collection of ethnic flavor. Meanwhile, to go after customers in Europe and America, I believe that the Indian designers to do, in addition to promoting more aggressively is the injection of one side more modern design, "he said. Another designer Vineet Bahl , believes the global market is very important for the development of Indian fashion.

"The domestic market is growing, but to expand the wings, which should focus on global markets and the U.S. and Europe," the designer says that 90 percent of its sales come from international markets instead. fashion industry in India has already begun a decade ago. In early 1990, the industry remains a small-scale industry which contribute only 0.3 percent for the nation's economy, but the fashion industry in India that offers a successful exotic flourished and now donates more than USD166 million per year to the state.

Wills Lifestyle India Fashion Week is the largest fashion weeks in India that followed attracted 130 150 designers and buyers, both domestic and international. "Most of our buyers in Dubai and Riyadh, they loved the exotic and patterns of embroidery, handmade in traditional Indian fabrics," said Sethi.

As for the attention of European and American buyers, fashion Indian actors make a small modification in the design. traditional clothing such as thick shari still visible, but the contemporary collection is no less attractive. Manish Arora called a shock through the game to give the reason and sequins detail. While trying to seduce Kavita Bhartia through a series of short skirts and sweet berdetail higher. The designer duo Rohit Gandhi and Rahul Khanna presenting the channel with a pattern of ethnic diversity.

Fashion trend analyst Nirupama Singh said India, most buyers because India Middle and East Middle Eastern societies have a cultural affinity. "What drew your attention to detail precisely as handmade embroidery or embellishment, it is for buyers from the U.S. or Europe is excessive. Therefore, designers would be better for India to be more to soften the ethnic touch and gives a more international and flavor, "he said, quoted by Reuters.

West Indian fashion on the ground has not been recognized buyer has a solid base. For them, the design is too cultural and India does not yet have an international look that will attract consumers' attention widely. "If you see it, consumers say 'oh, beautiful design," but not necessarily want to use, "said Haldeman, Aux Laines Ecossais representatives, and Harvey Nichols said.

"Very few of the names of famous Indian designers worldwide and only those who never stepped on the stage of Paris, as Manish Arora Ritu Give or, otherwise, I believe that many European and American buyers who have never heard, "he continued.

"What must we do to get Indian fashion can be up to the U.S. and Europe is a major leap outside the box to create a contemporary design without losing its identity so that buyers can see that the West Indian fashion is a huge potential, "said senior designer in India, Charu Parashar.

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