In the industry of fashion, color plays a significant role. Because color is the first visible item, also the longest and easy to remember.
Color & Image Consultant, said Irma Hadisurya in business and industry, color is often referred to as the silent saleperson or elements that can be sold without the effort necessary to try.
Irma explained further, the color is a key element in the design world, including fashion, interior decoration and other industries.
Therefore, we need a rule that determines which colors are suitable for a certain period of time, or capable of arousing emotions and moods. In addition, research indicates that approximately 65% of the spending decisions of consumers are influenced by the colors and packaging.
"Color can create the impression of conveying a message, including memories of inspiration. Therefore, in a world of color design is not static, but dynamic, changing bergonta likely," he said.
"Sometimes, certain colors that flood the market at the same time, sought and won a lot of people, and after a while and then replaced by another color. That's what we call the color trends," said Irma.
According to Irma, predictive color or color trends forecesting really existed since the late 19th century.
"First issued by a textile factory in France that aims for the textile industry as a whole, the contents of the colors that are popular with the seamstress and dressmaker," said Irma.
Since then, the business grew forescasting color, a separate part of the fashion industry was born designers of color and color forecasters on duty, and decided to develop a sense of color.
"The trend is born of the color of the agreement. They (fashion forecasters and directors) to attend meetings twice a year to determine color trends. Evaluate the colors of the best sellers in the market and plan which colors appear in the next cycle, "said Irma.
"So the deal is packaged in color estimates to be valid the next 18-24 months," he added.
As for color trends for 2010, Irma said that until the end of bright colors are still going to be a prima donna, as it was considered inadequate to overcome the global situation of uncertainty.
"The bright colors like yellow, orange, or describe Turqouise stability, warmth and joy that the future is also symbolic," he said.
Prevalence of bright colors on the runway can be seen in the collections of several designers who exhibited in the Indonesia of the series of recent months. Call it Stella Rissa, Ian Adrian, Ivan Gunawan and much use of bright colors to their collection in the case of Jakarta Fashion Week in early 2009.
These colors do not necessarily alone, although Ian Adrian uses a palette of Turqouise dominant.
By contrast, Stella and Ivan played warm colors on the cut and detail, or even combine with other colors. Compared with Ivan, a collection of soft Stella impressed despite using a palette of salmon, pale yellow Turqouise or black combined.
While Ivan undoubtedly mixture of red and yellow, orange and blue, eggplant purple or fun reasons. According to Ivan, Asian women do not be afraid to use bright colors.
"The bright and warm colors match Asian skin," she said coyly.
Bright color is not just a third of these designers, but also serves an ethnic collection Denny Wirawan Sulawesi breathing tissue. When Ivan presents various shades of contrast, Denny highlight even more fun through cutting retro colors. The same applies to Moestaram Malik, who played in the style of a universal color.
Although bright colors are a reference point for trends in 2010, not all designers implement these trends into their designs. David Landart, Color Forecaster Carlin & Consultant International, the trend is the outline color is often used as a guide to suit the tastes of the market, but is not absolutely binding or be followed.
"Designers often have a line and the concept of each design. The color trends is only a reference, while the color selection in each collection to track clothing designers, as the screen" he said.
This was agreed by the designers of the City of kembang, Bandung, Harry Ibrahim. He also explained, somewhat brighter colors may be suitable for application without closing the possibility of combination with other colors.
"Color is very universal, and every designer should adjust the color of the lines of design. For example, designers who play casual line, bright colors like orange or yellow, but can go to a specific line as kebaya, should be adjusted, "said the designer who is familiarly called Ibrahim.
But Ibrahim did not rule out this year, more shades of color becomes a trend.
"I think this is the year of the colors tend to be more colorful. As designers, we need to know the development trends, but for the application back to the line of every design," he concluded.
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